HUGO BOSS is one of the market leaders in the premium and luxury segment
of the global apparel market. The Company focuses on the development and the
marketing of premium fashion and accessories for men and women.
The brand world of HUGO BOSS comprises the collections of BOSS, BOSS Orange, BOSS Green and HUGO, targeting clearly defined consumer groups. The brands cover a comprehensive product range encompassing classic to modern apparel, elegant eveningwear and sportswear, shoes & leather accessories in all product ranges. Additionally licensed products including fragrances, eyewear, watches, children's fashion, writing instruments & accessories, home textiles and mobile accessories enhance each brand.
HUGO BOSS leverages targeted marketing measures to raise the appeal of its brands. Sports sponsorship campaigns focus on premium sports such as Formula 1, golf, soccer and sailing. These sports convey brand values such as dynamism, perfection and precision.
In its art sponsorship activities, HUGO BOSS underscores the common ground that art and fashion share with respect to design, esthetics and creativity. A key initiative is the HUGO BOSS Prize honoring extraordinary creative talents in contemporary art. The prize has been awarded since 1996 in collaboration with the Guggenheim Museum in New York.
HUGO BOSS emphasizes high-profile fashion events in the world's fashion capitals, raising the desirability and acceptance of the HUGO BOSS brands among key target groups, while adding emotional appeal to all HUGO BOSS brands.