It all started in 1958 when Jean Bousquet, born in Nîmes, and just qualified tailor, came to Paris to launch a small business of women's pants. In March 1962, he named his society after the name of a bird from Camargue: "Jean Cacharel" and the year after he obtained his first great success when the photographer Peter Knapp took a picture of the now legendary crepe pink shirt that ended up on the cover of the magazine Elle, the shirt was then called "le Cacharel". Emmanuelle Khan and Corinne Sarrut are quickly hired to design the collections. In 1968, Sarah Moon, a young unknown photographer, meets Jean Bousquet. It's the beginning of a happy collaboration strengthened with the arrival of publicist, Robert Delpire. The four of them give birth to the Cacharel universe: a romantic one, immortalized through unforgettable, poetical pictures. The blossom of Liberty shirts and dresses at the end of the 60's makes of Cacharel a reference of the 70's mood. Having launched his first menswear, womenswear and childrenswear collections, and having been awarded the Oscar for exportation in 1969, Jean Bousquet diversifies his activities by branching out into perfumery: Anaïs Anaïs, the first perfume remains today one of the world's best-selling fragrances, Loulou, Noa, Amor Amor and Scarlett will follow. The latest one came out this year: Amor Amor Forbidden Kiss. At the beginning of 2000, Cacharel undertakes a serious change to find again the creative energy of its start: the talented designers Clements-Ribeiro allow Cacharel to participate to the Parisian Fashion Week and to tie again with success. It's then the English kings of prints Eley Kishimoto's turn to draw the collections of the Tronchet House during 3 seasons. In 2009, the Belgian designer Cédric Charlier, designs romantic collections with precise cuts during 4 seasons. In November 2009, Cacharel signs a license contract with Italian Group AEFFE (Alberta Ferretti, Philosophy, Moschino, Pollini…), therefore the French House, strongest, really opens out internationally. Nowadays Cacharel is sold in a network of multibrands stores and concept stores in France and worldwide (Barneys, Saks, Harvey Nichols, le Printemps...) so as the new designers Dawei Sun and Ling Liu present the new spring-summer 2012 collection and get back to the traditional house codes: freshness, romanticism and femininity.